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Audi Unveils the New Q9 – The Brand’s First Full-Size SUV

Audi has unveiled the new Audi Q9, the brand’s first full-size SUV, combining exceptional spaciousness, premium comfort, and advanced technology to deliver a driving experience that blends luxury, performance, and confidence.

As the newest addition to Audi’s SUV lineup, the Audi Q9 features bold proportions and a commanding presence, while offering a spacious cabin designed to provide maximum comfort for every passenger.

Spacious Luxury in Every Detail

The Audi Q9 comes standard with seven seats, while an optional six-seat configuration features two individually adjustable power seats in the second row, creating a true business-class experience.

The cabin is designed for maximum comfort, featuring ventilated and massage front seats, five-zone automatic climate control, and automatic doors that can be opened and closed from multiple control points or remotely via the myAudi app.

The Q9 also features the largest panoramic glass roof ever installed in an Audi, offering opening and tilt functions, as well as optional switchable transparency and integrated ambient lighting.

Advanced Technology for a Smarter Drive

The Audi Q9 is equipped with Adaptive Cruise Assist Plus, providing steering, acceleration, and braking assistance for a more comfortable and confident driving experience.

The vehicle also introduces Audi’s latest lighting innovations, including Digital Matrix LED headlights and curved digital OLED rear lights, delivering enhanced visibility, safety, and a distinctive design.

Another innovative feature projects the turn signal onto the road surface while turning or changing lanes, making the vehicle’s intentions more visible to other road users and enhancing overall safety.

Performance Meets Comfort

The Audi Q9 combines confident performance with exceptional ride comfort through quattro permanent all-wheel drive, adaptive air suspension, and rear-axle steering, delivering outstanding stability, agility, and driving dynamics.

For drivers seeking even greater performance, the Audi SQ9 will also be available in selected markets.

With its combination of luxury, advanced technology, and spacious practicality, the Audi Q9 marks a new chapter in Audi’s SUV portfolio and redefines the premium full-size SUV experience.

Frequently Asked Questions (FAQ)

What is the Audi Q9?

The Audi Q9 is Audi’s first full-size SUV, offering exceptional interior space, premium comfort, and advanced technologies.

How many seats does the Audi Q9 have?

The Audi Q9 comes standard with seven seats and is also available with an optional six-seat configuration featuring two individual power-adjustable second-row seats.

What are the key technologies in the Audi Q9?

Key features include Adaptive Cruise Assist Plus, Digital Matrix LED headlights, curved digital OLED rear lights, automatic doors, Audi’s largest panoramic glass roof, adaptive air suspension, and quattro permanent all-wheel drive.

Will there be a performance version of the Audi Q9?

Yes. The Audi SQ9 will be available in selected markets for customers looking for an even more dynamic driving experience.

Audi A6 Earns the TOP SAFETY PICK+ Award

Audi A6 has been awarded the TOP SAFETY PICK+ designation, the highest safety rating granted by the Insurance Institute for Highway Safety (IIHS), reaffirming Audi’s commitment to delivering the highest standards of safety and protection.

With this achievement, Audi now has seven models that have earned this distinction in 2026, the highest number among all premium automotive brands as of July 2026.

The models that have received this recognition are:

-Audi A5

-Audi A6

-Audi Q5 SUV

-Audi Q5 Sportback

-Audi A6 Sportback e-tron

-Audi Q6 SUV e-tron

-Audi Q6 Sportback e-tron

It is worth noting that this lineup includes a combination of internal combustion engine vehicles and fully electric models, reflecting Audi’s consistent commitment to safety standards across all vehicle categories.

The IIHS evaluation is based on a series of rigorous safety tests, including front and side crash protection, pedestrian safety, front crash prevention system performance, and headlight effectiveness.

Audi A6 achieved outstanding results across all evaluation criteria, once again demonstrating Audi’s commitment to developing advanced safety technologies that provide drivers and passengers with the highest levels of confidence and protection on the road.

 

What is the TOP SAFETY PICK+ Award?

TOP SAFETY PICK+ is the highest safety rating awarded by the independent U.S.-based Insurance Institute for Highway Safety (IIHS). It is granted only to vehicles that achieve the highest scores across all evaluation categories, including:

-Front and side crash protection

-Pedestrian safety

-Effectiveness of front crash prevention systems (for vehicles, motorcycles, and trailers)

-Headlight performance

-Availability of safety systems as standard equipment across all trim levels

The IIHS strengthened its evaluation criteria for 2026 compared with previous years, particularly regarding the moderate overlap front crash test, which measures rear-seat occupant protection. This makes the Audi A6’s achievement even more significant.

 

Frequently Asked Questions (FAQ)

What is IIHS?
The Insurance Institute for Highway Safety (IIHS) is an independent, non-profit organization that conducts rigorous crash tests to evaluate the safety of vehicles sold in the U.S. market.

How many Audi models have earned the TOP SAFETY PICK+ award in 2026?
Seven models, the highest number among all premium automotive brands as of July 2026.

Is the Audi A6 electric or gasoline-powered?
The 2026 Audi A6 model that received this award is powered by a conventional internal combustion engine, while the separate all-electric 2027 Audi A6 Sportback e-tron is also among the award-winning models.

Which tests did the Audi A6 successfully pass?
The small overlap front crash test, moderate overlap front crash test, side impact crash test, as well as headlight performance and front crash prevention system evaluations.

 

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