SEAT breaks its historic sales record in 2018
historic record. SEAT sales took off again in 2018 to reach a total of 517,600 vehicles, which is 10.5% more than in 2017 (468,400). This result is the largest sales volume in SEAT’s 68-year history and exceeds the record set in 2000 (514,800 cars). In 2018, SEAT achieved its sixth consecutive year of sales growth and is going through an unprecedented positive period. Since 2012, SEAT sales have grown by over 60%. In December, SEAT delivered 25,300 cars, which is -23.1% compared to the same month in 2017 (33,000).
The Arona spurred SEAT’s sales in 2018. In its first full sales year, the company sold 98,900 units of its urban SUV, which is the third leading model in the range. The Arona successfully joined the Ibiza, Leon, and Ateca as one of the brand’s four major pillars. With its revamping just around the corner, the SEAT Leon is still the brand’s best-selling model (158,300, -6,8%) and it achieved one of the best historic results. Deliveries of the Ibiza reached 136,100 vehicles (-10,7%) while the Ateca is SEAT’s fourth most widely sold model with 78,200 units delivered 2018 (-0.6%). Furthermore, in 2018 the new CUPRA brand made its successful debut and posted a growth of 40.0%, with sales of 14,300 units, 4,100 more than in 2017 (note: this result is integrated in SEAT’s total sales figure).
SEAT President Luca de Meo emphasized that “the sales record attests to the success of our strategy and of the models in the product offensive which we launched in 2016. We have posted double-digit growth for the second year in a row, an uncommon achievement in the automotive industry. Customer confidence and the positive financial results we are obtaining make us optimistic about facing the challenges posed by the sector. SEAT aims to be a relevant player in the new era of the automotive industry.”
Furthermore, SEAT Vice-president for Sales and Marketing Wayne Griffiths underscored that “2018 was a historic year for SEAT. We are one of the fastest growing brands in Europe, achieving the highest sales in our history thanks to double-digit growth in major markets such as Germany, the United Kingdom, and France. In Spain, SEAT also increased sales by more than 10% and we are the strong leader in the total market, as well as in the private channel. In addition, we also grew overseas in important markets such as Algeria. Last year, one out of every three cars sold by SEAT was an SUV, which enabled us to increase the profitability of the brand as well as of the dealership network. 2018 also saw the successful launch of CUPRA, which led to a 40% sales growth. To sum up, we have a comprehensive, updated product range in the majority segments, and in 2019 the new Tarraco will provide us with a fresh boost to continue growing.”